AMAC Digital Transformation

Project Type: Corporate Website / ZATCA-Compliant Odoo ERP / Industrial ERP Integration / AI Automation / Sales Operations / Digital Transformation

Overview

AMAC is an industrial instrumentation, automation, calibration and field-services company operating from Al Khobar, Saudi Arabia.

A broad digital-transformation program was implemented covering AMAC's public digital presence as well as its internal ERP, quotation, invoicing, sales, procurement, document-management and AI-assisted workflows.

Instead of implementing isolated applications, the project created a connected ecosystem around:

Corporate Website + Odoo ERP + ZATCA E-Invoicing + Custom Odoo Modules + MCP + AI + Microsoft Email + n8n + SharePoint + RFQ Management + Sales Intelligence

AMAC Corporate Website

A corporate website was designed and implemented for AMAC to position the company professionally within the Saudi industrial market.

Business Positioning

The digital presence was structured around AMAC's major capabilities including:

• Design Engineering
• Instrumentation
• Industrial Analyzers
• Flow Measurement
• Calibration
• Automation
• PLC / SCADA / HMI
• Electromechanical Works
• Field Services
• Shutdown & Turnaround Services
• Industrial Maintenance

Industry Positioning

Website content was aligned toward industrial sectors including:

• Oil & Gas
• Petrochemical
• Water
• Utilities
• Manufacturing
• Industrial Contractors

Corporate Presentation

The website provides a structured presentation of:

• Company capabilities
• Industrial services
• Technology solutions
• Brand partnerships
• Contact information
• Corporate credentials

Branding

AMAC's corporate digital identity was aligned with its existing brand, logo and industrial positioning.

The company also maintains English/Arabic corporate identity requirements suitable for operations in Saudi Arabia.

Platform & Hosting

The corporate website operates through a WordPress-based environment hosted on Hostinger.

ZATCA-Compliant Odoo ERP

AMAC's internal business-management environment was designed around a customized Odoo ERP implementation suitable for Saudi Arabian commercial and tax requirements.

The production environment operates on:

• Odoo 16
• PostgreSQL
• Custom Odoo addons
• Saudi VAT configuration
• ZATCA electronic invoicing components

ZATCA & Saudi E-Invoicing

The ERP environment includes dedicated Saudi electronic-invoicing functionality.

Custom/deployed modules include:

• einv_sa
• advanced_vat_invoice
• accounting_pdf_reports
• AMAC-specific sales-reporting modules

Capabilities

The environment supports:

• Saudi VAT invoices
• Electronic invoicing
• VAT calculations
• Commercial invoice generation
• Customer invoice records
• Credit notes
• Accounting reports
• ZATCA-oriented invoice workflows

This created an ERP structure aligned with AMAC's Saudi commercial operations.

Custom Proposal Cover System

A dedicated module, amac_sale_proposal_cover, was developed to improve the presentation of AMAC quotations.

Instead of immediately starting with Odoo's standard quotation layout, the system creates a professional full-page proposal cover before the commercial offer.

Cover Information

The proposal cover can include:

• Proposal number
• Customer
• Proposal date
• Prepared for
• Prepared by
• RFQ reference
• Corporate branding

The normal detailed quotation begins from the following page.

RFQ Reference Customization

A dedicated RFQ Ref. field was added to AMAC sales orders and quotations.

The field allows a quotation to maintain both the project description and customer RFQ reference.

Example structure:

Supply of 3 Electromagnetic Flowmeters – RFQ 2985

The RFQ reference is also visible within quotation and sales-order listings, helping the team search records using the customer's own reference.

Customized Sales Reports

The Odoo environment contains customized sales-reporting capabilities including:

• Proposal cover reports
• Customized quotation reports
• Sales reports
• Sales-order reports without price
• Advanced VAT invoice layouts
• Accounting PDF reports
• Line-item sequencing

These reports were designed around AMAC's industrial quotation and project-sales workflow instead of relying entirely on generic Odoo templates.

Odoo ERP Integration

AMAC's production ERP was further connected with external AI and automation systems.

ERP information made available includes:

• Customers
• Contacts
• Products
• Sales quotations
• Sales orders
• Purchase orders
• Vendors
• Invoices
• Pricing information
• Product descriptions
• Historical transactions

This enables AI-assisted business analysis without requiring unrestricted direct database access.

Secure AMAC MCP Layer

A dedicated MCP/API architecture was introduced between AI systems and Odoo.

Security Controls

• Odoo ACL preservation
• Allowed-model lists
• Operation-level permissions
• Restricted API exposure
• Controlled read access
• Auditable requests

The architecture ensures AI systems cannot arbitrarily access unrestricted ERP models.

AMAC Odoo MCP Addon

A dedicated AMAC-owned Odoo addon provides governance for AI connectivity.

Capabilities include:

• Odoo model discovery
• Model-access validation
• ACL-aware permissions
• Operation validation
• Model allowlists
• Controlled integration endpoints

This gives AMAC control over its AI-to-ERP interface rather than depending entirely on external connector logic.

Sales Order & Quotation Intelligence

AI can analyze sales quotations and orders to identify:

• Customer history
• Product history
• Previous selling prices
• Similar quotations
• Commercial patterns
• Lost and successful opportunities
• Existing technical descriptions

This improves quotation preparation and sales decision-making.

Purchase & Supplier Intelligence

Purchase-order information can be analyzed to retrieve:

• Previous suppliers
• Historical procurement prices
• Purchase history
• Vendor relationships
• Previous product sourcing
• Supplier quotations
• Order references

This creates institutional purchasing memory instead of depending on individual employees remembering previous transactions.

AI-Assisted RFQ Processing

Customer RFQs can be converted into structured information.

The workflow identifies:

• Customer
• Contact person
• RFQ number
• End user
• Project
• Required products
• Required services
• Quantity
• Technical specifications
• Submission deadline
• Attachments

The information can then be connected to the relevant sales and document-management workflow.

Email-to-RFQ Automation

Incoming sales email acts as an operational trigger.

Workflow

Incoming RFQ → Detect enquiry → Identify customer → Extract RFQ information → Extract technical requirements → Save attachments → Search existing ERP information → Match previous enquiries → Register structured opportunity → Store documents → Trigger quotation workflow → Schedule sales follow-up

This transforms email from a passive communication channel into part of the sales-processing system.

Sales Follow-Up Intelligence

The solution supports structured sales follow-up.

AI can identify:

• Quotations awaiting customer feedback
• High-value opportunities
• Strong PO potential
• Technical clarification pending
• Discount requests
• Customer follow-up required
• Supplier response pending
• Expiring quotations
• Opportunities requiring management attention

This gives the sales team a more actionable pipeline.

RFQ Tracking

AMAC's RFQ workflow is connected to structured tracking information.

Tracked information can include:

• RFQ number
• Customer
• Project
• End user
• Salesperson
• Quotation number
• Offer value
• Status
• Technical status
• Commercial status
• Follow-up
• Expected PO

SharePoint Document Management

Project documentation is organized into appropriate customer/project structures.

Documents can include:

• Customer RFQs
• Supplier offers
• AMAC quotations
• Technical datasheets
• Drawings
• Purchase orders
• Invoices
• Correspondence
• Project documents

This creates a persistent project history outside individual email inboxes.

Supplier & Brand Intelligence

The system supports AMAC's relationships with industrial manufacturers and suppliers.

Historical information can be retrieved for brands such as:

• KURZ Instruments
• Secvensor
• Siemens
• ABB
• Emerson
• Honeywell
• Schneider
• Yokogawa
• Krohne
• FLEXIM
• Panametrics
• Endress+Hauser

This enables faster sourcing and commercial comparison.

Industrial Project Intelligence

The connected environment supports AMAC project histories involving customers such as:

• Saudi Aramco
• SABIC
• National Water Company
• Industrial contractors
• Petrochemical plants
• Utility operators

AI can retrieve related historical transactions, offers and communications to support new opportunities.

n8n Automation Infrastructure

A self-hosted automation environment was established.

Infrastructure includes:

• n8n
• PostgreSQL
• Docker Compose
• Nginx
• HTTPS
• Dedicated application database
• Encrypted credentials
• Controlled application exposure

This infrastructure acts as the automation layer between enterprise systems.

Microsoft Email Integration

AMAC sales communication can be incorporated directly into operational workflows.

Use cases include:

• RFQ discovery
• Customer updates
• PO detection
• Technical clarification tracking
• Supplier quotation retrieval
• Follow-up analysis
• Project communication history

AI-Connected Sales Workspace

The architecture allows conversational interaction with business information.

Examples include:

• Find a previous quotation for a product.
• Check the last price offered to a customer.
• Find which supplier was previously used.
• Identify RFQs most likely to convert into PO.
• Find a customer's technical clarification.
• Check whether a purchase order has arrived.
• Analyze historical sales for a manufacturer.
• Retrieve project communication.
• Identify pending sales actions.

Technology & Platforms

• WordPress
• Odoo 16
• PostgreSQL
• Python
• XML / QWeb
• ZATCA E-Invoicing
• MCP
• ChatGPT
• n8n
• Microsoft Outlook
• SharePoint
• Docker
• Nginx
• REST APIs
• Hostinger

Outcome

AMAC's public-facing website, Saudi-compliant ERP and previously fragmented business information were transformed into a connected digital operating environment.

The final solution brings together:

Corporate Website + ZATCA ERP + Quotations + Invoicing + Custom Odoo Modules + Sales Intelligence + RFQ Automation + Email Intelligence + Document Management + Procurement Intelligence + AI Assistance + Workflow Automation

within one enterprise digital-transformation program.